VEINTINUEVE TRECE / VISUAL ARTS FESTIVAL OF LANZAROTE
Veintinueve Trece is a photography and visual arts festival that takes place on the island of Lanzarote in the Canary Islands. With the aim of consolidating as a cultural proposal in the national panorama and keep growing as a project, they pretend to manifest and communicate the values that make this festival a unique experience. Since it’s creation in 2016 I’ve worked on the creative direction, aiming to give an avant-grade vision to it without losing the roots on its idiosyncrasy and visual language to the Canary Islands.
Creative direction: Adrian Rodd
Festival director: Nicolás Melian
Production: Joaquin Vera
Branding: Leon Romero
Photography: Gerson Díaz
Video production: Studio Bruma
Creative assistant: Alejandro Canca
The event is aiming to attract to Lanzarote creatives, directors and photographers both from the Islands and all the country. To do so we have had the pleasure to count on artist like Joan Fontcuberta, García Alix, Diana Kunst, Cristina de Middel, Ricardo Cases, Pablo Curto, Gonzaga Manso, Alberto Yagüe or Walter Astrada, that for four days in a row, shared talks, papers and masterclasses. Given the location and structure of the festival itself, the idea was to take advantage of this occasion to boost and enhance visibility to the most important sectors referring to the island’s history and development; agriculture and fishing. That way, the key values of the festival are reinforced in unity, collectivity and synergies between people.
As a result, the visual identity is shown as a whole; a rasterized image of texts and photographs, crafting a visual harmony with character and graphic abundance. The purpose is to arise creativity from an emerging and groundbreaking level, with the authentic representation of context. The visual outcome consists of a dynamic layout with the use of a typography in black and white, allowing to spotlight the photographs. This system enables the visuals to adapt with ease in different formats and mediums. That kind of graphic design its been explained in all the festival’s platforms, social media, and physical displays.
With the work done so far in the creative direction, audiovisual production, and social media management, Veintinueve Trece has secured itself as one of the most interesting photography events nationwide, hanging the Sold Out sign in the last two editions and been able to share with Lanzarote and everyone at the event national photography prizes like Joan Fontcuberta, Cristina de Middel or Alberto García Alix.