He has been involved in projects for brands like Adidas, Bvlgari, Levis, Red Bull, Hyundai, Oysho, Quiksilver, among many others, working in multiple aspects of production, from directing and realization to postproduction work. After studying high school specialized in arts in Lanzarote, Canary Islands, his home place, he decided to form himself as a Designer, studying Graphic Design and multimedia in “Estacion Diseño” in Granada and specialized himself during one year in Audiovisual production.

In 2015, he mastered himself in visual communication in “IED Madrid” receiving a scholarship from the well known magazine, Vice. In 2016 he studied Cinematography in “ECAM” in Madrid, since then, the work for brands turned to be a 360 degree work as he already had the experience of working in advertising agencies as creative, adding the realization and directing of audiovisual pieces. His performance has been shared on different platforms, national and international media, like Neo2, I+D, Surfline, Vogue, El País, Resident Advisor, La Mono Magazine, Vice, Red Bull Music, DJ Mag, Vimeo Staff Picks among a lot of others.