LEVI´S / PERFORMANCE
We made the complete campaign content for Levi´s performance. An action that involved the product in different situations with real ambassadors, Christian Meier, a former professional World Tour Rider, David Gonzalez, custom bike designer and the Colombo brothers, owners and chefs of different iconic restaurants in Barcelona.. We directed the video and all of the photographic content.
Production Company: Studio Bruma
Producer manager: Pedro Padron
Director: Adrian Rodd
Dop: Daniel Meré
Photographer: Gines Diaz
Print publication: Leon Romero
Production: Pedro Padron / Agency: Helsinki / Dop: Daniel Meré / Focus puller-Gaffer: Jorge Fonseca / Photographer: Gines Diaz / Sound design & recordist: Luis Ortega – Blais Barba / Edit: Adrian Rodd / Color: David Castañón – Nadia Khairat / Aux. prod: Edu García/ Electrician and camera aux: Pablo Blanco / Music: Luz Futuro – Begun – Difid / Copy: Ximo Peris
With all the material generated, the brand together with Helsinki Agency & Leon Romero decided to create a printed publication that would be displayed in all stores nationwide. Also for the online launch of all the content of Levi´s Performance, a special site was created on the 25 Gramos website. It is one of the most visited websites on fashion, urban, music and visual arts culture in all over the world.
Here are some pictures of making off taken during the shooting.