© Adrian Rodd / Madrid, Spain
about-2

Adrian Rodd is a multidisciplinary audiovisual director that focusses on producing distinct visual work for brands, agencies and special projects. Besides photography, video and audio, Adrian is experienced in design, art direction and music. At the moment he is running Studio Bruma a creative studio specialized in producing distinct visual work for brands and agencies.

He has been involved in projects for brands like Adidas, Bvlgari, Levis, Red Bull, Quiksilver, Mercedes Benz, Subaru, among many others, working on direction and post-production. After studying high school specialized in Arts in Lanzarote, Canary Islands, his home place, he decided to form himself as a Designer, studying Graphic Design and multimedia in “Estacion Diseño” in Granada and specialized himself during one year in Audiovisual production.

In 2015, he mastered himself in visual communication in “IED Madrid” receiving a scholarship from the well known magazine, Vice. In 2016 he studied Cinematography in “ECAM” in Madrid, since then, he focuses all his artistic side in the directions of his audiovisual projects and creating content for brands. His performance has been shared on different platforms, national and international media, like Neo2, I+D, Surfline, Vogue, El País, Resident Advisor, La Mono Magazine, Vice, Red Bull Music, DJ Mag, Vimeo Staff Picks among a lot of others.

Services → Audivisual Direction / Art Direction / Brand Identity / Web Design  / Social Media Content / Editorial / Consulting.

PublicationsLaMono / 25Gramos / Neo2 / Vice / ElPais

SocialInstagram / Vimeo

© Adrian Rodd / Madrid, Spain

VEINTINUEVE TRECE / VISUAL ARTS FESTIVAL OF LANZAROTE

Veintinueve Trece is a photography and visual arts festival that takes place on the isle of Lanzarote in the Canary Islands. With the aim of consolidating as a cultural proposal in the national panorama and keep growing as a project, they pretend to manifest and communicate the values that make this festival a unique experience. Desde la creación del festival en 2016 he trabajado en la dirección creativa, el objetivo es aportar una visión vanguardista y actual al evento sin perder las raíces hacia la idiosincracia y el lenguaje visual de las Islas Canarias.

Creative direction: Adrian Rodd
Festival director: Nicolás Melian
Production: Joaquin Vera
Branding: Leon Romero
Photography: Gerson Díaz
Video production: Studio Bruma

El propósito del festival es atraer a la isla de Lanzarote a creativos, directores y fotógrafos procedentes de todo el panorama nacional y de las Islas Canarias. Para ello algunos de los artistas que han pasado por el festival han sido de la talla de Joan Fontcuberta, García Alix, Diana Kunst, Cristina de Middel, Ricardo Cases, Pablo Curto,  Gonzaga Manso, Alberto Yagüe o Walter Astrada que realizarán durante 4 días charlas, ponencias y masterclass. Given the location and structure of the festival itself, the idea was to take advantage of this occasion to boost and enhance visibility to the most important sectors referring to the island’s history and development; agriculture and fisheries. In this way, the key values of the festival are reinforced in unity, collectivity and synergies between people.

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As a result, the visual identity is shown as a whole; a rasterised image of texts and photographs, crafting a visual harmony with character and graphic abundance. The purpose is to arise creativity from an emerging and groundbreaking level, with the authentic representation of context.
The visual outcome consists of a dynamic layout with the use of a typography in black and white, allowing to spotlight the photographs. This system enables the visuals to adapt with ease in different formats and mediums. Este tipo de gráfica ha sido aplicado en todas las plataformas del festival, en formato audiovisual, redes sociales y aplicaciones en exterior.
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Este encuentro apunta a fomentar la investigación y la creación audiovisual en Lanzarote, así como crear lazos con agentes externos para la realización de proyectos culturales. El sentido de las jornadas es trabajar desde la fotografía y el audiovisual para incentivar la creatividad y la reflexión sobre temas de interés social, cultural y artístico contemporáneos.  Se quiere dar respuesta a la dificultad de acceso a la formación especifica a las personas del mundo de la fotografía y el audiovisual en Lanzarote y en las Islas Canarias, haciendo especial hincapié en la formación de la juventud. Diversificar la oferta cultural a través de exposiciones fotográficas, proyecciones, creación de fotolibros, etc.
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Con el trabajo de dirección creativa, producción audiovisual y gestión de redes sociales, el festival ha conseguido afianzarse como uno de los festivales de fotografía más interesantes del panorama nacional, consiguiendo en sus dos últimas ediciones colgar el cartel de Sold Out y poder traer a la isla de Lanzarote a premios nacionales de fotografía como Joan Fontcuberta, Cristina de Middel o Alberto García Alix.