ADIDAS ORIGINALS / OZWEEGO
We realized the launching campaign of the Adidas Originals OZWEEGO shoe model. A renewed classic inspired by the model created in the 90’s. We made the photography campaign and video production in which the protagonist was the singer Nathy Peluso. The entire campaign was used in online and outdoor advertising during the weeks before and after Primavera Sound 2019.
Production: Studio Bruma
Production manager: Pedro Padrón
Aux. production: Stefania Spinelli
Photographer: Gines Diaz
Aux. Photographer: Bryan Páez
Video direction, film & edit: Adrian Rodd
Stylist: Raquel Lasso
Hair & Make-up: Elena Martín
The outdoor campaign was displayed in different very emblematic places of Barcelona, such as the “Maresme Metro / Forum”, the Metro “corridors” of Plaza Cataluña or the entrance of the “Universitat Metro”, as well as tramways, buses and a circuit of muppies throughout the city . Receiving the impact and visualization of millions of people during the 15 days of the campaign.